A Message From The Author


Dear Reader,

Thelemonaideguide.com is a site committed to the advancement of entrepreneurship and small business in America. It is a site, not only for aspiring entrepreneurs of our next generation who need guidance before they start their journeys, but also for those that are already in the game who need some extra help and direction. I draw on the experiences of others and the mistakes they made as my primary method of teaching, in order to, most importantly, help entrepreneurs identify first and foremost, what not to do. Why what not to do? Well, as I’m sure you have heard before, in business, as in life, the difference between a successful person and a person who is not successful yet, is that the successful person has failed more. Keeping this in mind, if entrepreneurs can study the most prevalent mistakes and learn from the experiences of others beforehand, they can learn the lessons while still allowing them the freedom of their own experiences. This is a crucial point, as entrepreneurs do not like to be told what to do. All of these principles can be found in the book How To Ruin a Business Without Really Trying, a book I wrote shortly after losing my second business. The book contains fifty-five such mistakes, and the lessons I learned from them, which allowed me to enter business again with the knowledge and experience to move forward with success.

Thelemonaideguide.com is filled with multiple video lessons each week on lessons I learned, as well as added bonus videos entitled ‘Tricks of the Trade’. Additionally, the website encompasses a wide range of programs and other options including a blog; a comprehensive social networking space; an opportunity to read sample chapters from the book; buy the book; schedule different personal and group consultation programs; book an event; schedule a lecture series; get your business plan developed from conceptualization to the finished product; and various other programs I have developed to help the growth of entrepreneurship and the creation of small businesses in America.

I look forward for you to take advantage of all of the opportunities the site has to offer and I wish you the best of luck in all of your endeavors.

Best Regards,

MJ Gottlieb